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Auction Details

1897 Coca Cola Tray
1897 Coca Cola Tray.
This is one of the first known serving trays to be produced by The Coca-Cola Company.
Estimate: $60,000 / 80,000

Collectible and Ephemera Auction

Monday, February 11, 2019, 1pm

Add to Calendar 02-11-2019 13:00:00 02-11-2019 17:00:00 6 Collectible and Ephemera Auction Featuring rare Coca-Cola Memorabilia, penny arcade machines, vintage gumball machines, pedal cars, Sonata jukebox, carousal animals, Regina upright coin operated music box, coin operated scales, cash registers, postcards and postal cards. 2751 Todd Street, Alameda, CA 94501 Michaan's Auctions info@michaans.com false MM/DD/YYYY

Gallery Showroom, 2751 Todd Street, Alameda, CA

Driving Directions


Sunday, February 3, 9am - 5pm
Friday, February 8, 12pm - 5pm
Saturday, February 9, 12pm - 5pm
Sunday, February 10, 12pm - 5pm
Day of sale, beginning at 9am
and by appointment

An original 1897 tin serving tray estimated at $60,000-$80,000 is just one of many outstanding Coca-Cola memorabilia items in this very special auction. From a single collector, the trays, signs, crates and other diverse pieces will thrill those in search of Coca-Cola rarities for their collections.

Also in this auction are scores of vintage arcade games, carnival curiosities, old postcards ... even a menagerie of carousel animals. A Regina upright music box will be sold, as will several mutoscope motion picture devices and two Edison Amberola phonographs. You’ll nd wonderful nostalgic decor items such as tin advertising signs for everything from beer to bread. Collectible paper money from around the world is also featured.

Whether you’re tripping down memory lane or just beginning to discover vintage Americana, this special Monday auction event promises fun for all.


Desman Coronado
(510) 227-2515
Asian Art Specialist
Annie Zeng
Asian Art
Jessica Liang
(510) 227-2511
Collectibles & Ephemera
Daniel Elizalde
(510) 227-2510
Coins, Stamps and Ephemera
Michael Rosenberg
(510) 227-2502
Fine Art
Kyrah Leal
(510) 227-2519
Furniture and Decorative Arts
Gabe Herzog
Furniture and Decorative Arts
Jill Fenichell
Jewelry and Timepieces
Elise Coronado
(510) 227-2570